![]() ![]() dscout: I’m curious about what initially got you interested in design. We sat down with Erika and discussed where more ethical, more innovative, and more creative design solutions come from-and what ingrained fears we need to fight before they can emerge. That means doing the work that’s “simple” but not “easy”-talking to people, stepping away from our monitors, and admitting we don’t have all the answers. We can all pick up “hard skills”-but some of us are just better at “soft skills.”Įrika Hall wants to fight these biases we’ve mistaken for facts and argues it’s time for design to return to the fundamentals. If we “do user-centered design,” we’ve done enough to protect our users. Quantitative data is more objective data. And even if you haven’t, your company probably has:Ī complicated strategy is a more sophisticated strategy. Chances are, you’ve bought into one of these pervasive tech-industry myths. ![]()
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